AB InBev emerged from the coming together of InBev and Anheuser-Busch and since then, we have gone on to become the world’s largest beer company with over 500+ brands and a dominant sales presence with over 6 million+ B2B customers (pubs, restaurants, retailers, etc.) in 100+ countries. At AB InBev, we are constantly innovating with the objective of bringing consumers and communities closer around the world to drive business growth.


Beer Garage is one of the global innovation hubs at AB InBev with the objective of driving innovation by building a strong community of ecosystem stakeholders. The team works with business units to find novel solutions for their business problems by leveraging the vibrant Fintech, Africa, and APAC startup ecosystems. At Beer Garage, innovation is the cornerstone to building a sustainable business that improve lives in communities across the world.



A pan-Africa challenge to identify hi-tech, high potential startups and founders building innovative
solutions across Africa. The multi-sector challenge will be open to startups across the following 5 themes:

Digital Sales

Provide technology with proven return on investment enabling Digital Sales, leveraging existing channels to find, engage and connect with prospective buyers along with building relationships on digital platforms, and converting it into offline sales.

Digital Supply Chain

Provide disruptive technology leveraging the existing Supply Chain suit (demand planning, asset management, warehouse management, transportation and logistics management, procurement, order fulfillment) that can drive better insights empowering stakeholder(s) in the chain in making better decisions.


Focus on contributing progress toward the sustainability goals (Smart Agriculture, Water Stewardship, Circular Packaging, and Climate Action) where we can use our scale and partnerships to drive meaningful positive change.

3P Lending

Provide working capital loans and business growth loans to SME businesses for improving their cash liquidity.

Alternative Payments

Provide payment solutions that enable card payments, bank transfers, accept digital payments, and sell value add services.



10 high-potential founders will be selected for a 3-week venture building mentorship and
leadership development bootcamp, that will be delivered by successful founders, industry leaders,
domain experts and investors; alongside leaders from AB InBev, and Hindsight Ventures’s global network.

15th Nov’21 - 19th Nov’21

  • Storytelling for Entrepreneurs

  • Product Market Fit

  • 1:1 Mentorship

Week 2
22nd Nov’21 - 26th Nov’21
Go - to Market and Scale

  • Customer Journey Profiling & Mapping

  • Business Scalable Strategies

  • 1:1 Mentorship

Week 3
29th Nov’21 - 3rd Dec’21
Pitch Readiness

  • Funding 101

  • Pitch Coaching

  • 1:1 Mentorship


The Venture Bootcamp will culminate with an international demo day, wherein the cohort will pitch to a global audience comprising investors and corporates. Prior to the demo day, the cohort will be ably coached by pitch coaches, to ensure that each pitch is succinct and conveys a compelling story.


There’s a USD 5,000 grant money at stake, and the cohort will be pitching for the same. In addition, we sincerely hope that the international demo day will attract venture investors to take a serious look at the cohort, and many will get investor interest.


Founders of Africa Origin [5]

Status of incorporation [5]

Existing Clientele [10]

Uniqueness of idea and Technical/ Functional capability [20]

Social & Business impact being created [25]

Strategic fitment to solve AB InBev’s challenges / Use cases [15]

Commercial viability & Scale [10]

Market Feasibility (Geo related parameters - Support, Operations, Language, Logistics, etc.) - [10]

Above metrics are scoring parameters for selecting the cohort.*


We are coming to these regions:

12th October
South Africa Roadshow

Keynote - AB InBev’s Innovation Agenda
Panel Discussion - Fast tracking digital transformation with startups
Launch - AB InBev Beer Garage Africa Innovation Challenge

14th October
North Africa Roadshow

Keynote - AB InBev’s Innovation Agenda
Panel Discussion - Corporate Innovation 2.0: Partnerships & Collaborations
Launch - AB InBev Beer Garage Africa Innovation Challenge

20th October
West Africa Roadshow

Keynote - AB InBev’s Innovation Agenda
Panel Discussion - How can Corporate Innovation further strengthen Africa's Startups Ecosystem
Launch - AB InBev Beer Garage Africa Innovation Challenge

28th October
East and Central Africa Roadshow

Keynote - AB InBev’s Innovation Agenda
Panel Discussion - Viewing Corporate Innovation from a Different Lens: MVP to MTP
Launch - AB InBev Beer Garage Africa Innovation Challenge

Program Timelines

  • Program Announcement
  • Applications Closes
  • Startup Interviews
  • Cohort Announcement
  • Bootcamp Commences
  • Bootcamp Ends
  • Demo Day